
Dramatically Different From the Traditional
GMAC Home Services (GMACHS) is championing a new vision for the real estate industry. Our goal is nothing less than to be the premier provider of real estate, home, financial, and homeownership products and services to homeowners around the world.
At GMAC Real Estate, our reach and resources establish and foster relationships with consumers offering and foster relationships with consumer offering them more value and convenience - giving us the opportunity to extend our services. With the resources of General Motors, GMAC, GMAC Mortgage and GMAC Home Services behind us, our vision is to be the global leader in a new real estate industry.
Resources, strength and service are key

We have the resources, support and capital strength of one of the world's largest corporations backing us - General Motors. Our strengths become your business advantage. With this as our foundation, we are determined to take our network of members to the very top of national respect and prominence.
Our position is strong enough to redefine the industry with our:
- Ability to develop and grow our business beyond our traditional strength including relocation management, affinity marketing, joint marketing and business referrals playing an essential role in our franchise services.
- Willingness to invest in the business either as brokerage owner/operator or as a lender to support franchisee growth, acquisition and exit strategy
- Global perspective enabling us to expand geographically - across the continent and internationally
- Entrepreneurial culture that will expand the breadth of real estate services we offer, affording incredible opportunities for business and personal growth
- Existing pool of GM and GMAC employees, retirees and customers to whom we can offer our real estate services from inside the family
Bringing a World of Resources Together
At GMAC Real Estate, we're known for running proven marketing strategies and techniques into more referrals, listing and sales. We provide outstanding customer service - building long-term relationships with our clients. Our network members have access to leading-edge technology and a wealth of information on our Internet sites. We offer the most comprehensive training and development opportunities in the real estate industry to our member firms and professionals.
Our membership is composed of successful entrepreneurs who share the belief that cutting-edge marketing expertise teamed with the highest quality customer service are keys to success.
Keystone strategy for growth

An essential component of our franchise growth strategy is to develop regional, keystone brokerages. We expect to have a dominant presence in 8 to 12 markets within the top 20 U.S. markets in three to five years. We will own or operate these large real estate operations and bring added services and benefits to the entire region.
Successful real estate acquisitions to date:
- Carlson Real Estate/GMAC, Boston (12/98)
- Norwood Real Estate/GMAC, New Hampshire (12/98)
- Landry, Lyons & Whyte Company/GMAC, Western Massachusetts (12/98)
- Sterns & Yerrall, Inc., Mass. (2/99)
- Kinlin Gorver Properties, Osterville, Mass. (6/99)
- Bay Village Realty/GMAC, Brewster, Mass. (6/99)
- Dallamora Realtors, Westborough, Mass. (7/99)
- Koenig & Strey, Chicago, Ill. (8/99)
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